Sony 2012 Annual Report Download - page 15

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Core Businesses: 2. Game
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PS3®/PS Vita and peripheral businesses generating steady profit
Strengthen & expand network services business
PlayStation®Network: Grow full-title game downloads
PlayStation®Plus: Enhance subscription service
PlayStation®Mobile: Increase casual game content & compatible devices
Game*
In the game business, with the rise of casual and social games on smartphones and
PCs, many developments are taking place aecting business models and the ways in
which users enjoy games. Sony will continue to closely monitor the market and identify
consumer needs, as it remains committed to offering immersive entertainment
experiences to its customers.
Sony intends to generate steady profits across three hardware platforms, which pro-
vide users with exhilarating entertainment experiences. They comprise PlayStation®3,
PlayStation®Vita—launched in late 2011—and PSP® (PlayStation®Portable), which
continues to enjoy momentum in emerging markets. Sony is also bolstering its grow-
ing network services business, and plans to increase sales of downloadable game
titles and subscription services. In addition, Sony plans to reach new customers in the
smartphone and portable devices markets by expanding the lineup of PlayStation®-
certified devices as well as the choice of content available, thereby enhancing
profitability.
Mobile*
By strengthening the smartphone business—bolstered by the 100% consolidation of
Sony Ericsson (now Sony Mobile Communications AB)—Sony will further accelerate
integration of Xperia smartphones, Sony Tablet and VAIO PCs and increase product
appeal. Sony will realize a one-platform operating structure for its mobile business
13
Core Business: 2. Game