Sony 2012 Annual Report Download - page 50

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Human Resources
Diversity in Recruitment
With the aim of securing human resources with capabilities
that transcend national, regional and business boundaries
Sony’s recruitment policy emphasizes respect for each indi-
vidual’s unique abilities and values. Sony is promoting the
localization of its operations by working to secure local
human resources that best respond to national, regional and
location-specific needs, while aiming to secure talented
employees to help its global businesses. As a part of securing
talented employees to help grow its global businesses,
Sony recruits university graduates overseas to work in Japan.
Sony has also established a Global Internship Program
that welcomes university students from Europe, North America,
China and India, among others, to Tok yo. To fur ther
enhance its ability to recruit top-notch personnel from around
the world, Sony conducts intern recruitment sessions at
universities, graduate schools and research facilities world-
wide, as well as for groups of overseas students in Japan.
Training & Development
Sony of fers on-the-job learning, as well as a variety of
programs designed to enhance individual abilities and
specialized skills, which are tailored to local needs. These
programs are designed to:
• foster global business leaders and engineers;
• nurture management skills, in line with the belief that lead-
ership abilities are essential for employee growth; and
• support individual career-building eorts.
Fostering Global Business Leaders
In 2000, Sony established Sony University, an educational
program for Sony employees designed to help cultivate glob-
al leaders for the Company. In 2012, a branch of Sony University
was opened in Singapore. The Singapore campus offers a
wide range of development programs aimed at fostering
global leaders who are able to lead eectively in emerging
economies and around the world.
Promoting Global Business Leaders
As a truly global company, Sony recognizes the importance of
cultivating talented employees with leadership potential and
an international perspective. Since fiscal year 2008, Sony has
appointed global talent directors from among its regional
human resource managers. Global talent directors are charged
with identifying promising individuals with the aim of foster-
ing such individuals as future business leaders. To this end,
Sony has also set up a global job rotation project, under which
global talent directors select promising candidates and key
positions within their particular area of responsibility and seek
out appropriate matches during biannual sessions. At present,
approximately 100 Sony employees, primarily management-
level and mid-tier executives, are rotating through this
project. In Latin America,for example, in fiscal year 2010,
Sony introduced the Positioning for Success program, a job
rotation initiative arranged by global talent directors.
With the rapid globalization of markets, as evidenced
in part by the ascendance of emerging economies,
sustainable growth is increasingly dependent on a
company’s ability to secure and foster talented human
resources with the ability to thrive on a global stage.
Recognizing that its eorts to oer innovative products,
services and content that enhance consumers’ lives
depend on its ability to attract and retain talented
employees, Sony actively pursues diversity in
recruitment and has created a global framework that
enables talented employees to bring their capabilities
into full play.
Basic Philosophy behind Rotation Project
Business needs:
The most appropriate
human resources,
irrespective of
nationality
Promising individuals
seeking global careers
×
Japan 35.7%
East Asia*1 25.5%
Pan-Asia*2 13.1%
North America 12.4%
Europe 9.9%
Latin America 3.4%
Number of employees: 162,700
(As of March 31, 2012)
*1 Coverage area: Mainland
China, Hong Kong, Taiwan and
South Korea
*2 Coverage area: Southeast
Asia, Middle East, Africa and
Oceania
35.7％
25.5％
13.1％
12.4％
9.9％
3.4％
Japan 35.7%
East Asia*1 25.5%
Pan-Asia*2 13.1%
North America 12.4%
Europe 9.9%
Latin America 3.4%
Number of employees: 162,700
(As of March 31, 2012)
*1 Coverage area: Mainland
China, Hong Kong, Taiwan and
South Korea
*2 Coverage area: Southeast
Asia, Middle East, Africa and
Oceania
35.7％
25.5％
13.1％
12.4％
9.9％
3.4％
Personnel by Geographic Segment
48