Sony 2012 Annual Report Download - page 41

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Smartphones
Xperia™ S
The Xperia™ S is the first* Sony-brand Xperia™ smart-
phone. In addition to fast and easy operability made
possible by a high-performance 1.5GHz dual core cen-
tral processing unit (CPU), the Xperia™ S boasts a high-
resolution (1280 × 720 pixels) 4.3-inch HD display. A
12.1-effective megapixel “Exmor R for mobile” CMOS
image sensor and Mobile BRAVIA® Engine combine to
ensure high-sensitivity, high-quality still images and
HD video that deliver an evolved entertainment expe-
rience.
In fiscal year 2011, Sony began to shift the focus of
its mobile phone business exclusively to smartphones.
Smar tphone sales for the period accounted for a
60-percentage point higher share of Sony’s total
mobile phone sales than in fiscal year 2010, with cumula-
tive shipments of Xperia™ smartphones reaching 28
million units. Going forward, Sony will continue to add
innovative new models to its lineup of Android™-
based smartphones.
Game
PlayStation®Vita (PS Vita)
PS Vita is a portable entertainment system that em-
bodies the deep and immersive gaming experience
that is PlayStation®’s DNA. In addition to Wi-Fi connec-
tivity supporting large-capacity data reception, PS Vita
is also 3G-enabled and allows infinite possibilities for
users to “encounter,” “connect,” “discover,” “share” and
“play” with friends wherever they are.
The operating environment for the Game business is
changing at an astonishing pace. Sony Computer Enter-
tainment will continue striving to respond to the
increasingly diverse game playing styles of users by of-
fering ever-more appealing entertainment experiences.
* Sony’s mobile phones were branded Sony Ericsson until Sony bought the
remaining 50% interest in Sony Ericsson in February 2012, and formed Sony
Mobile Communications.
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