Target 2010 Annual Report Download - page 12

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10 TARGET 2010 ANNUAL REPORT
Target guests feel smart when they shop our
stores because we help them nd new ways to
save money. Last fall we launched a one-of-its-
kindloyaltyinitiative,5%Rewards,forour
debit and credit card holders. Every time guests
useaREDcardtoshopataTargetstoreora
Target credit card to shop on Target.com, they
automatically receive an additional ve percent
off nearly every item.
The new rewards program has resulted in
additional sales driven by more new debit and
credit card applications and higher card usage
from existing cardholders. This is yet another
way we are delighting our very best guests and
giving them more reasons to choose Target.
Personally
Rewarding
Target is the only retailer to
offer an automatic additional
discount on nearly every
item at the time of purchase
online and in store.