Target 2010 Annual Report Download - page 8

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6 TARGET 2010 ANNUAL REPORT
By getting to know our guests better, we’re developing an even deeper
relationship with them. We listen carefully to their feedback, keep an eye on
emerging trends, and use the latest technology to offer high-quality, affordable
products that exceed our guests’ expectations. Our carefully edited assortment
combines the power of trusted national brands and our owned and exclusive
brands to deliver on our “Expect More. Pay Less.” brand promise.
Always in Touch
We make QUALITY
AFFORDABLE through high-
end designer collections
from Jean Paul Gaultier and
Tucker, and award-winning
grocery items like Archer
Farms Gourmet Bourbon
Pecan Pie.
To appeal to our guests’
desire for well-designed
solutions at prices they can
afford, we expanded our
ROOM ESSENTIALS
brand to include more items.
A consistent color palette
and product packaging make
it easy for guests to find
coordinating items across
the store.
We combined guest feedback
and rigorous
testing to
add NEW FIT OPTIONS to
our women’s owned brand
denim, helping guests find
their perfect pair of jeans
at a fraction of the price of
designer brands.
Target’s up & up brand
of household products has
been recognized in third-
party tests for exceptional
prices and quality compa-
rable to national brands.