Target 2010 Annual Report Download - page 13

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TARGET 2010 ANNUAL REPORT 11
REDcard guests are shopping
more often and spending
more at Target. REDCARD
APPLICATIONS from the
highest quality credit guests
have significantly increased
since the launch of the
rewards program.
Soon after the launch of the
5% REWARDS PROGRAM,
issuance of debit and credit
cards rose sharply and
overall usage of REDcards
increased, reversing a
decade-long trend.
The NEW BENEFITS of
our debit and credit cards
were developed to be easier
for our guests to understand
and to use in addition to the
benefits they already receive
through Take Charge of
Education—a program that
allows guests to designate
a school to receive 1
percent of their REDcard
purchases. Target has
contributed $298 million to
date through this program.
PHARMACY GUESTS EARN
5 percent off a day of
shopping for every five
prescriptions they fill at a
Target pharmacy using a
REDcard, providing guests
another way to save.