Siemens 2009 Annual Report Download - page 134

46
 Reports Supervisory Board /
Managing Board  Corporate Governance  Management’s discussion and analysis  Consolidated Financial Statements
44 Business and operating environment 63 Fiscal 2009 – Financial summary 66 Results of operations 84 Financial position
On a geographic basis, Siemens is subdivided into 17 regional
Clusters, which are in turn assigned to one of our three report-
ing regions, each of which is the responsibility of one member
of the Managing Board. We report financial performance mea-
sures for these three regions:
In addition, we report financial information at group level for
certain major countries within each region, including Ger-
many (within the region Europe, C.I.S., Africa, Middle East),
the U.S. (within the region Americas), and China and India
(within the region Asia, Australia).
GLOBAL MEGATRENDS
Global megatrends are long-term processes that will drive
global demand in coming decades. We at Siemens view demo-
graphic change, urbanization, climate change and globaliza-
tion as megatrends that will have an impact on all humanity
and leave their mark on global developments. We therefore
have aligned our strategy and business activities with these
trends. In our three Sectors, Industry, Energy and Healthcare,
we have forward-looking products and solutions with which
we can deal with climate change, contribute to improved
healthcare for an aging population, and shape infrastructures
and mobility in urban areas in an energy-efficient and thus
environmentally friendly way.
Siemens IT Solutions and Services designs, builds and oper-
ates both discrete and large scale information and communi-
cations systems and offers comprehensive information tech-
nology and communications solutions from a single source
both to third parties and to other Siemens entities. Siemens IT
Solutions and Services currently has around 35,000 employees
and reported external revenue of €3.580 billion for fiscal 2009.
Siemens Financial Services is an international provider of fi-
nancial solutions in the business-to-business area. SFS sup-
ports Siemens as well as third parties in the three industry
areas of industry, energy, and healthcare. SFS finances infra-
structure, equipment and working capital and supports and
advises Siemens concerning financial risk and investment
management. By integrating financing expertise and indus-
trial know-how, SFS creates value for its customers and helps
them strengthen their competitiveness. SFS has around 2,000
employees.
Within Management’s discussion and analysis, the following
financial performance measures are provided for our three
Sectors, our Cross-Sector Business Siemens IT Solutions and
Services and for 14 Divisions of our Sectors: new orders, reve-
nue, profit and profit margin. For Equity Investments we report
profit, and for SFS we report profit and total assets within Man-
agement’s discussion and analysis. In addition, further infor-
mation including free cash flow is reported for each reportable
segment in the “Notes to Consolidated Financial Statements.”
For information related to the definition of these performance
measures and to the reconciliation of segment performance
measures to the consolidated financial statements, see “Notes
to Consolidated Financial Statements.”
Regional structure as of September , 
1 Commonwealth of Independent States.
Regional structure
Europe, C.I.S.,
Africa, Middle East Americas Asia, Australia
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