Siemens 2009 Annual Report Download - page 52

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Our role – An influential global player
Siemens is a technology powerhouse with activities in virtually every country in the world. In China alone,
for example, we now have some , employees. Our longstanding, intensive local presence has an in-
fluence on the societies in which we’re active – on their labor markets, education systems and procure-
ment markets, for instance.
Our extensive portfolio also affects the environment and the living conditions of large numbers of peo-
ple. We provide products and solutions that are helping create or enhance the framework for sustainable
development. Our contributions encompass everything from ecofriendly power plants and low-loss trans-
mission systems to a wide range of energy-efficient products, water and wastewater systems, integrated
transportation networks and healthcare solutions.
With operations in around  countries, we’re confronted with a wide variety of political, economic,
social and cultural factors. We’re also faced with manifold and sometimes contradictory demands from our
stakeholders. Consequently, situations often arise in which it’s not obvious what comprises “the correct
decision” or “proper conduct”: the attitudes toward particular technologies are too varied, the expectations
placed on us are too diverse, and the conditions in some countries are too challenging.
Our approach to integrity – Transparent, binding principles
Although compliance with legal requirements is the indispensible basis for responsible business behavior,
it’s not always enough. To be a trustworthy partner to all our stakeholders, we must clearly articulate the
rules that govern our actions. And for this, we need unambiguous and binding principles of conduct that
guide all our employees and managers in their day-to-day activities.
We want our stakeholders to know and understand our principles. This gives them a clear orientation
regarding our positions and underscores our trustworthiness. That’s why the transparency of our princi-
ples of conduct is vitally important.
As an integrated technology company with operations spanning
the globe, Siemens has an impact on economic development and,
in turn, on the lives of countless people. That’s why our activities
are monitored by a wide variety of interest groups. To ensure
that we’re a trustworthy partner for customers, suppliers, political
decision-makers, shareholders, employees and the general public,
we’ve adopted clear and binding principles of conduct.
Integrity and
responsible value creation
 Introduction  Our world 36 Our company
38 Our profile 40 A pioneer of our time –
Yesterday, today and tomorrow
46 Siemens worldwide –
A network of innovation