Siemens 2009 Annual Report Download - page 37

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Globalization
and competitiveness
Totally Integrated Automation
Our Totally Integrated Automation
platform provides a homogeneous
environment for implementing cus-
tomized automation and drive solu-
tions in every type of industry. Me-
chanical and systems engineers,
systems integrators and end custom-
ers alike benefit from the end-to-end
harmonization of all production com-
ponents, products and systems. Opti-
mized processes cut lifecycle costs
while enhancing production opera-
tions. Already during the development
phase, we ensure that all products and
systems are seamlessly integrated –
optimizing interaction across genera-
tions and protecting customers’ earlier
investments.
Product lifecycle management
In an age of fast-paced technological
change and growing demand for cus-
tomized products, industrial equip-
ment and systems must be adapted to
current market needs more quickly,
flexibly and cost-effectively than ever
before. Throughout the entire product
development process, speed is a key
competitive advantage. In today’s in-
creasingly complex competitive land-
scape, conventional development and
production processes are reaching
their limits. That’s where the digital
factory is breaking new ground with
the simulation of production scenarios
– all the way from product conception
to the recycling phase. Product lifecy-
cle management (PLM) is the preferred
approach for transforming fledgling
ideas into successful products. Our
industrial software translates this con-
cept into proven solutions that are
open, scalable and flexible. Using our
PLM software, manufacturers can
simulate production steps and opera-
tional states, without the need for
costly real-world prototypes. In the
field of mechanical engineering, for
example, we offer PLM solutions that
span the entire process chain – from
computer-aided design and manufac-
turing to the construction of entire
virtual machines. The advantages:
time-to-market is accelerated consid-
erably, while end customers benefit
from improved product quality and
productivity.
Efficient energy management
With energy costs rising, competitive
pressures intensifying and climate
awareness increasing, concepts for
energy-optimized equipment and sys-
tems are sparking greater interest
than ever before. Today, the focus is
not only on procurement costs but on
a product’s entire lifecycle costs, in-
cluding operating outlays, energy
consumption and resource use. Cut-
ting costs by as much as  percent,
our energy-saving motors and fre-
quency convertors for variable-speed
operation are pillars of efficient energy
management. Using our SinaSave
software tool, customers can easily
calculate how quickly their invest-
ments in energy-saving motors and
converters will pay for themselves.
66 Our structure
24 Climate change and energy supply 30 Globalization and competitiveness