Siemens 2009 Annual Report Download - page 8

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 Introduction  Our world  Our company
 Avatars  Our vision
 Our values
Contents Book I
Urbanization and sustainable development, globalization and competitiveness,
demographic change and healthcare, climate change and energy supply – the
world is facing major challenges. How can we meet the rising demand for energy
and protect the environment at the same time? How can we increase industrial
productivity while reducing harmful greenhouse gas emissions? How can we
provide efficient, patient-friendly and affordable healthcare systems in cities
and rural areas alike? And how can we create sustainable infrastructures that
satisfy the world’s growing need for mobility? These are far-reaching questions
that demand comprehensive answers. Answers based on experience, exper-
tise, foresight, innovative strength and a sense of responsibility. Answers that
a company like ours, which has been tackling the challenges of its time since
the mid-th century, is ideally equipped to provide.
As a pioneer in electrical engineering, Siemens was a major force in industrial-
ization. And it’s this pioneering spirit – the spirit that has made us the global
powerhouse we are today – that is pushing us to excel even in these tough
times. Being a pioneer means setting ambitious goals and capitalizing on new
growth opportunities everywhere in the world – particularly in the booming
markets of the world’s emerging countries – with innovative products and
solutions.
A pioneer of our time – Our proven
strategy and enduring vision
Foreword