Siemens 2009 Annual Report Download - page 44

42
. A focus on innovation- and technology-driven growth markets
Our activities must be oriented toward innovation- and technology-driven markets with long-term
growth potential – markets in which we also aim to be a leading global player. Today, roughly two-thirds
of our revenue is generated by businesses that are No.  or No.  in their markets. Why do we attach such
importance to these leadership positions? Because only if we’re a market leader can we achieve the prof-
it margins needed to weather tough times. Experience has shown that size alone is not enough to en-
sure sustainable profitability. Only a company that’s a technology trailblazer can successfully expand its
business over the long term. That’s why we intend to keep making large investments in research and de-
velopment – and in green and energy-efficient technologies, in particular. Today’s innovations give us
the resources we need to develop the innovations of tomorrow.
Our commitment to the DESERTEC initiative is an excellent example of our focus on innovation- and
technology-driven growth markets. At Siemens, we have a long tradition of involvement in cutting-edge
engineering projects. As part of the DESERTEC initiative, we’re constructing solar-thermal power plants in
the Sahara and wind farms in Europe and northern Africa. In the years ahead, we’ll also steadily expand
our business in renewable energies while pushing technological progress in the area of fossil-fuel power
plants. If power grids are to be capable of storing energy from alternative sources, which fluctuate more
than conventional ones, they must be more intelligent than their predecessors. Our smart grid solutions
boast the technology needed to link power suppliers and consumers in both directions. One particularly
important application for smart grid technology is electric cars, an area in which we intend to be at the
forefront of developments. These vehicles can do more than provide emission-free transportation. In large
numbers, they can also serve as mobile storage devices that – thanks to their batteries – help offset fluc-
tuations in the power grid. However, the best way to minimize environmental impact, ensure power sup-
plies and cut energy costs is still to reduce energy consumption. That’s why new markets are opening up in
all areas where power is consumed: from energy-saving LED lighting and intelligent building control sys-
tems to high-efficiency integrated automation solutions to energy-efficient drives that feed excess braking
energy back into the power network – all fields in which we’re already a technology leader today.
The healthcare market also offers considerable growth potential. The pressure on healthcare systems is
increasing relentlessly. Due to demographic developments, more and more people are requiring medical
services, while fewer and fewer people are available to finance them. We’re working on solutions for the
early detection and treatment of disease – solutions capable of networking the data of different healthcare
providers. The advantages are obvious: the patient’s quality of life is enhanced, and treatment costs are
cut. It takes a pioneer to develop and shape the healthcare markets of tomorrow.
www.siemens.com/strategy
From the beginning, we’ve geared our company’s strategy to the most important trends of our time.
That’s why we’re well-positioned to achieve sustainable, profi table growth – today and tomorrow.
Megatrends as growth drivers
Demographic change
Urbanization
Climate change
Globalization
Integrated technology company
World’s largest Environmental Portfolio, with annual revenue of about €23 billion
Effi cient IT and fi nancial solutions
High-quality businesses
No.  or No.  in technologies and markets
The economy, the environment and society
Sustainability – Our guiding principle
EnergyIndustry Healthcare
A06G001_E
 Introduction  Our world 36 Our company
38 Our profile 40 A pioneer of our time –
Yesterday, today and tomorrow
46 Siemens worldwide –
A network of innovation