Siemens 2011 Annual Report Download - page 19

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05 Kevin Worster
Given that sustainability is also about changing people’s
lifestyles, is there anything a company like Siemens can
do to help make that happen?
06 Martin Powell
I think it’s about hearts and minds, and certainly
Siemens is doing that in terms of the Crystal, the urban
sustain ability center here in London, to get a clear mes-
sage out about what we all can do to improve sustain-
ability and to improve lives within the city. Building the
Siemens center and getting it up and running has been
pretty impressive.
07 Kevin Worster
Absolutely. I think the fact that it took just six months
from idea to inception for the center, six months, was
a bit of a benchmark in London. It was a very fast-track
program.
Martin Powell “A sustainable city is one
that combines all of its various
strategies together on water,
energy, waste and transport, so
that you have a single, holistic
approach to tackle your urban
challenges.”
A Siemens engineer maintains a wind turbine at
Gunfleet Sands – another wind farm built with Siemens
technology off the Essex coast near London in 2009.