Siemens 2011 Annual Report Download - page 67

56 Use the power of Siemens
Unleash the strengths of
82 an integrated technology company
55
“Long-term customer relationships that are cultivated even
at top management level are a factor in Siemens’ enduring success,
and professional account managers are a vital part of this process.”
Prof. Noel Capon, Professor of International Marketing
Columbia Business School, New York
In , our key account program was named Key Ac-
count Management Program of the Year by the Strategic
Account Management Association in the U.S. As the
award attests, we’re headed in the right direction. The
jury was impressed by our fostering of long-term cus-
tomer relationships, cultivation of promising account
managers and close customer proximity at Managing
Board level. As part of our Executive Relationship Pro-
gram, the members of Siemens’ Managing Board main-
tain close contacts with some  top customers – an
experience that not only gives them direct insights into
concrete customer requirements but also provides op-
portunities for immediate feedback on their manage-
ment decisions.