Siemens 2011 Annual Report Download - page 65

56 Use the power of Siemens
Unleash the strengths of
82 an integrated technology company
53
65 meters up in the air –
that’s where Siemens technicians work
at the Horns Rev II offshore wind farm,
 kilometers off Denmark’s western coast.
 m
and establish a new unit combining the entire service
portfolio of our Industry Sector.
And that’s not all. We’re also driving knowledge transfer
throughout our organization. Our service experts are in
constant communication with one another, exchanging
information across Sector and regional borders. We’ve
set up a worldwide Siemens service network and con-
duct regular service conferences to help ensure that
service issues are jointly investigated, thoroughly dis-
cussed and successfully resolved.
Looking ahead, our service business will rest increas-
ingly on two main pillars. The first pillar comprises our
conventional, already very successful product services.
It’s closely linked to our worldwide installed base and
reflects the close relationships we maintain with our
customers. Our service contracts with wind turbine op-
erators are typical of this type of service business.
For the Danish energy company DONG,  Siemens em-
ployees are currently servicing  wind turbines at the
Gunfleet Sands wind farm off the English coast – one
example of how service contracts can be expected to
increase in the thriving renewables market.
The second pillar comprises value-added services. Going
beyond conventional product services, these services
aim to convert the knowledge that we’ve gained in our
diversified product and solutions business into added
value for our customers. Our SOMATOM Definition
Flash computed tomography (CT) scanner is a good
example. More than ten central sensors continuously
monitor the key parameters of the scanner’s X-ray tube
assembly. Using complex algorithms and customer-
specific system utilization data, specialized software
calculates the tube’s remaining service life to within a
few days – a decisive advantage, since early warning
significantly reduces the risk of unforeseen failure. Tube
changes can now be proactively planned and integrated
into everyday clinical workflows, increasing system up-
time and enhancing customer and patient satisfaction.
Last but not least, our traffic information center in Berlin
proves that services can both increase customer value
and create new business models. Gathering and evalu-
ating a wide range of traffic data and other relevant
information from across the entire metropolitan area,
the center generates comprehensive reports for road us-
ers to help improve traffic flows across the vast conur-
bation.
Clearly, services are a decisive success factor. That’s why
we’re intensifying efforts across our entire organization
to seize opportunities in the service business – and thus
get closer to our customers.