Siemens 2011 Annual Report Download - page 95

56 Use the power of Siemens
Unleash the strengths of
82 an integrated technology company
83 Siemens is more than the sum of its parts
84 Our organization as a reflection of current
market opportunities
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Siemens is more than
the sum of its parts
For over 160 years, Siemens has stood for technological
achievement, quality, reliability and international focus.
Coupling innovative concepts and visionary ideas with
a far-sighted willingness to take business risks in the
interest of achieving enduring success, our Company
founder made us strong. And this mindset will continue
to define our organization in the future. Values, sustain-
ability, market leadership, technology leadership and
financial clout – that’s what the Siemens brand em-
bodies around the globe.
As an integrated technology company, we’re better
equipped than virtually any other enterprise in the
world to offer customers a comprehensive range of
products, solutions and services tailored to their spe-
cific needs. Our offerings encompass areas ranging
from energy, industry and automation to healthcare. To
maximize the benefit we’re reaping from the dynamic
growth of cities and from infrastructure investments,
we’ve established a new Sector: Infrastructure & Cities.
Bundling our knowhow in sustainable urban infrastruc-
tures, this new unit will enable us to supply customers
with industry-specific products and solutions.
We’re intensifying our efforts to leverage synergies and
seize opportunities across our organizational borders.
And a number of valuable assets are working to our ad-
vantage:
Global presence
We maintain Regional Companies directly at our custom-
ers’ locations. Our local employees represent Siemens in
their countries, maintaining contact to customers
across our Sectors. This approach pays off particularly
well in major projects such as airports, hospitals and
sports stadiums, which can be equipped with technolo-
gies from different Siemens Sectors and Divisions.
We see value creation as an integrated process extend-
ing from the supplier to the customer. Our outstanding
network of suppliers ensures reliable delivery, even un-
der challenging circumstances.
Technology and innovation
Our everyday activities underscore what it means to be
an integrated technology company. At our Corporate
Technology Department, for instance, our employees
join forces across Sectors to create tomorrow ’s technol-
ogies today. Throughout our organization, we’re exploit-
ing synergies to drive technological progress and tech-
nology transfer. Everywhere at Siemens, our people are
continually contributing to our success by exchanging
innovative ideas and solutions.
Portfolio management
As a financially strong company in an outstanding com-
petitive position, we can target our portfolio and invest-
ments specifically to attractive growth markets. A long-
standing strength of Siemens, our financial clout has
proven its worth, even in economically difficult times.