Siemens 2011 Annual Report Download - page 98

20 Siemens – A pioneer of our time 50 Get closer to our customers 46 Focus on innovation-driven growth markets
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In the manufacturing and processing industries alone,
our addressable market volume worldwide is expected
to far exceed €200 billion by 2016. Average market
growth in this period is projected to be around 5% a year.
To offset rising energy costs and meet stricter environ-
mental requirements, companies in these industries
want to steadily improve their productivity and efficien-
cy – in the area of energy consumption, in particular.
Other challenges include ever-shorter development
times, greater product complexity and a related, sub-
stantial increase in data volumes in the development
process. It’s here that our segment-specific expertise
comes in. Our innovative products and solutions are en-
abling us to substantially reduce our customers’ time-to-
market through software applications and automation
technology while cutting manufacturers’ energy and
wastewater costs considerably.
With about 103,000 employees, Siemens Industry com-
prises the Divisions Customer Services, Drive Techno-
logies, and Industry Automation. To meet the special
requirements of the plant construction business, the
Metals Technologies Business Unit has been directly
assigned to Sector management.
www.siemens.com/industry
Siemens Infrastructure & Cities
Our newly established Infrastructure & Cities Sector
offers sustainable technologies – such as integrated
mobility solutions, rail vehicles, building and security
systems, power distribution equipment, smart grid
applications, and low- and medium-voltage products –
for urban centers and other infrastructure markets.
Particularly for investments in infrastructure solutions,
customers are looking for innovative, energy-efficient
and, above all, reliable solutions. And we’re virtually un-
paralleled as a provider of such solutions worldwide –
in developing, emerging and industrialized countries
alike.
Combining existing knowhow from our Industry and
Energy Sectors and gearing it to the specific require-
ments of infrastructure markets and cities, we’re ex-
tremely well positioned to be a major player in an ad-
dressable market of €300 billion.
Worldwide, we want to focus more intensely on custom-
ers and markets, which is why we’re blazing new trails
in sales, research and development. Centers of compe-
tence, in which we bundle our expertise in urban infra-
structure, are making important contributions here.
A first center is now being built in London (see page 16),
with two more under construction in Asia and the U.S.
At these centers, Siemens experts will work on provid-
ing new answers for today ’s cities, creating products
and solutions tailored to the needs of urban planners
and city administrators. Even in times of tight public
budgets, solutions like our energy-saving performance