Siemens 2011 Annual Report Download - page 62
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20 Siemens – A pioneer of our time 50 Get closer to our customers 46 Focus on innovation-driven growth markets
51 Grow in emerging markets
52 Expand our service business
54 Intensify our customer focus
50
Get closer to our customers
We want to be close to our markets and a strong, local partner to
our customers everywhere in the world. Besides playing a leading
role in the industrialized countries, we’re also successfully devel-
oping and producing more and more innovative products and solu-
tions in the emerging countries – strengthening our position by
systematically increasing the entrepreneurial responsibility of
our regional organizations around the globe and expanding local
value creation.
Another strategic aim we’re pursuing is the professionalization
and expansion of our service portfolio. Our innovative service
offerings are opening up a large number of new business oppor-
tunities and reinforcing customer retention. To better understand
what really helps our customers, we’re constantly intensifying
our already wide-ranging interaction with them.
B