Siemens 2011 Annual Report Download - page 75


São Paulo – On course
for a sustainable future ?
Meeting point: City Hall, São Paulo, August , , : a.m.
Sergio Boanada, Manager of Siemens' Market Development Board Infra-
structure and Cities in Brazil, meets Deputy Mayor Alda Marco Antonio in
São Paulo’s historic city center. On a walk through São Paulo – one of the
largest metropolitan areas in the world – they discuss the many chal-
lenges facing the city in its drive to secure a sus tainable future for itself
and its citizens. Challenges in the areas of traffic and energy infrastruc-
ture, urban development and healthcare. Challenges that require future-
oriented solutions of the kind that Siemens is already providing today.
Alda Marco Antonio (right)
Alda Marco Antonio has been Deputy Mayor of São Paulo since
. A hygienic engineer by profession, she’s been a power-
ful advocate for the sustainable development of her city. In her
previous positions as Social Policy Advisor for the Prefecture
of São Paulo and as Secretary for Youth Affairs for the state of
São Paulo, she helped set up more than a dozen projects and aid
programs for street children. Some of these initiatives have been
adopted by UNICEF, the United Nations Children’s Fund, for imple-
mentation in other parts of the world.
Sergio Boanada (left)
Integrated solutions for cities, infrastructures and major events –
these are the tasks to which Sergio Boanada has devoted himself
in Brazil for years. He’s in constant contact with city officials around
the country, advising them in the early project planning and devel-
opment phases. Mr. Boanada also belongs to a number of political
and social organizations, including the German-Brazilian Chamber
of Foreign Trade.
 Sergio Boanada
What would you say are the hallmarks of a green city?
What makes a city sustainable?
 Alda Marco Antonio
A green city is, first of all, a self-sufficient city – a city that’s
in control of its destiny, that serves the needs of its inhabitants,
that promotes their well-being, that provides clean rivers and
clean air. In other words, it’s a city that’s taking concrete steps,
on its own initiative, to help preserve our planet.