Siemens 2011 Annual Report Download - page 63

56 Use the power of Siemens
Unleash the strengths of
82 an integrated technology company
51
Siemens is China’s largest partner for
rail signaling technology.
The market has achieved double-digit growth in the last few years.
d. Grow in emerging markets
The so-called BRIC countries (Brazil, Russia, India and
China) and the up-and-coming nations of Asia, South
America and the Middle East are achieving high levels
of economic growth, in which we intend to participate.
Our strategic aim is to increase the share of revenue
we generate in the world’s emerging countries, thus
strengthening our position in high-growth markets.
Over the past few years, we’ve achieved above-average
growth in the emerging countries. In fiscal , our
revenue in these countries rose %, outpacing our over-
all revenue growth and accounting for one-third of our
total revenue.
As the following examples illustrate, robust economic
growth in the emerging markets is creating strong
demand for solutions along the entire energy chain as
well as for patient-centric, affordable healthcare and in-
tegrated infrastructures for industrial and urban appli-
cations:
>
The Chinese government’s twelfth Five-Year Plan,
adopted in , foresees substantial investments
of over $ billion in renewable energies, smart
grids and electric mobility. The government also plans
to invest heavily in the country ’s healthcare system.
>
By , India wants to be generating an additional
 gigawatts of electricity in order to meet its grow-
ing demand for energy.
>
By , Russia intends to invest nearly € billion in
the expansion of its rail system alone.
In other words, new business opportunities await us
worldwide. And we’re leveraging our extensive portfolio
to exploit them more fully than ever before.
The demand for economical products and solutions spe-
cifically tailored to local customer requirements is par-
ticularly strong in the emerging countries. To meet this
challenge, we’ve launched our SMART (simple, main-
tenance-friendly, affordable, reliable and timely-to-
market) initiative.
Our SIMATIC Smart HMI system is a prime example
of the initiative’s success in the area of industrial auto-
mation. HMI, which stands for human-machine inter-
face, is a key tool for controlling and monitoring indus-
trial automation processes. In China, we’re already the
undisputed market leader in the medium and higher-
end market segments. To move ahead in the entry-level
market, we’ve created a SMART version as well. In line
with the SMART philosophy, our local developers, col-
laborating closely with their colleagues in Germany,
have designed a user-friendly product that meets the
needs of Chinese customers and is available at a sub-
stantially lower price.
Our MAGNETOM ESSENZA magnetic resonance imag-
ing (MRI) system is another prime example. Developed
in close cooperation with Chinese colleagues, the sys-
tem is manufactured in both Germany and China. The
advantages of this high-efficiency .-tesla MRI scanner
include comparatively low installation costs and power
requirements.
d