Siemens 2011 Annual Report Download - page 88

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 Alda Marco Antonio
I think it’s remarkable that Siemens is also active in areas
where it can’t always expect to make a profit.
 Sergio Boanada
The Instituto Ethos is a prime example of this. We’ve been
providing the organization with financial support as part of
our Siemens Integrity Initiative. The aim of the project is to
ensure equal opportunities in the b idding process for infra-
structure projects related to the upcoming World Cup and
Olympic Games here in Brazil. Greater transparency, overall
social responsibility and monitoring will be essential for
creating an even playing field for all the suppliers bidding
for contracts. This will happen through self-regulating
mechanisms that customers and suppliers have committed
themselves to implementing.
 Alda Marco Antonio
For this type of long-term cooperation – which I warmly
welcome – it’s very helpful to have a permanently accessi-
ble contact of the kind that Siemens provides, a person our
employees can turn to whenever they have questions.
 Sergio Boanada
This is precisely the task or our City Account Managers.
As direct contacts, they deal with the inquiries and needs
of their cities and, ideally, help provide concrete Siemens
solutions. We have a portfolio specifically geared to urban
and infrastructure requirements. The opportunities it pro-
vides are enormous, and we want to keep expanding them
in dialogue with the city – an approach that will benefit
both São Paulo and Siemens.
Alda Marco Antonio “I think it’s remarkable that
Siemens is also active in areas where it
can’t always expect to make a profit.”
Siemens projects in São Paulo