Siemens 2014 Annual Report Download - page 104

3. Sustainability and citizenship
Together with our customers and partners, we want to shape the future by
making real what matters and addressing the global issues and trends
that are truly crucial. Driven by our passion for engineering excellence,
we’re committed to the values of our Company’s founder. Guiding us
for over  years, his maxim – “I won’t sell the future of my Company
for a short-term profi t” – demands that we maintain a healthy balance
between profi t, planet and people.
What we create is yours. For the benefi t of our customers and for the
societies in which we live and work. Yesterday, today and in the future.
That’s what ensures our long-term entrepreneurial success. That’s what
we understand by sustainability. And that’s what we mean when we
say, “We make real what matters.”
Profi t – by offering a range of products, solutions and services that makes
a difference worldwide, because it provides our customers with decisive
competitive advantages and strengthens our profi tability over the long term.
Planet –
by utilizing our planet’s limited resources responsibly and by
enabling our customers to improve their own environmental performance.
People – by living a culture that strengthens our employees’ sense of
respon sibility worldwide, fosters their development and places integrity at the
center of our Company’s activities. As good corporate citizens, we’re also
contributing to the sustainable development of society through our portfolio,
our local presence worldwide and our role as a thought leader.
 Our strategy