Siemens 2014 Annual Report Download - page 16

Stages
Our positioning and our strategic direction are closely linked to defi ned
milestones – the stages in which we’ll lead our Company into a successful
future. We’re not only focusing on the next one or two quarters or the
next reporting season but on the years and, perhaps, even decades to come.
With this future in view, we now have to take all the right steps to create
value – for the short, medium and long term.
Short term: Drive performance
Our fi rst task is to boost our performance. To achieve this aim, we’re retai-
loring our structures and responsibilities. We’re also focusing on business
excellence, in other words, the reliable management of our businesses.
We want to get even those businesses that aren’t reaching their full potential
back on a successful track and make them competitive again.
Medium term: Strengthen core
To achieve long-term success, you have to focus on the things that make you
strong and put other things aside. In line with this philosophy, we intend to
strengthen our successful businesses along the value chain of electrifi cation.
Among other things, we want to allocate resources in a more rigorous way
in order to expand in strategic growth fi elds. SEE PAGE 
Long term: Scale up
But we won’t stop there. With the same resolve, we’ll intensify our efforts to
seize further growth opportunities and tap new fi elds.
 Our path