Siemens 2014 Annual Report Download - page 90
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Customer and business focus
We’re focusing on our positioning along the value chain of electrifi cation.
This is where our core business lies. From power generation to power
transmission, power distribution and smart grid to the effi cient application
of electrical energy – in every one of these interrelated fi elds, electrifi cation,
automation and digitalization are the key business drivers. Our integrated
setup not only enables us to leverage opportunities in individual markets;
it also allows us to exploit the potential at their interfaces. A worldwide
go-to-market setup and an organization geared toward shared customer
markets are making this possible.
Power generation
The field of efficient power generation – encompassing conventional
and renewable energy sources as well as comprehensive services – is
addressed by our Power and Gas Division, Wind Power and Renewables
Division and Power Generation Services Division.
Power transmission, power distribution
and smart grid
Solutions and products for power transmission and distribution as
well as technologies for smart grids are all bundled at our Energy
Management Division.
Energy application
Our Building Technologies Division, Mobility Division, Digital Factory
Division and Process Industries and Drives Division are delivering
technologies for the effi cient application of energy in building tech no l-
ogy, transportation and industry.
Imaging and in-vitro diagnostics
Siemens Healthcare is responsible for our medical imaging and in-vitro
diagnostics businesses.
Financial Services
In all areas related to project fi nancing, Financial Services is a reliable
partner to our customers.
Our strategy