Siemens 2014 Annual Report Download - page 78

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Imaging and in-vitro diagnostics
Partnering as equals To provide the best possible con-
sulting services in the area of healthcare, you must have a
fundamental understanding of clinical workflow processes.
That’s why Bernard F. Peculis, Administrative Director at Rush
(pictured on the left), places his trust in Siemens. By consult-
ing with Jim Gurney, project head for Siemens (pictured on
the right), Peculis was able not only to clarify product-specific
questions but also to discuss the project as a whole. He
concurs with Peter Butler, President and Chief Operating
Officer of Rush, who says, “ I was very involved in the selec-
tion of Siemens. We knew a lot about their culture and their
impact on healthcare worldwide, and the depth and breadth
of what they could bring to our partnership. We felt there was
really a lot more intellectual capital than other vendors could
bring to the table.”