Siemens 2014 Annual Report Download - page 115

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Already today, , Siemens employees hold shares in our Company. I want to
increase this figure substantially. Our aim is to have more than , employee
shareholders by . And I’m convinced we can do it.
With greater employee participation, we’ll also ensure that Siemens remains an
excellent company in the future. A company that
> more than any other, stands for innovation in the electrification of the world
> is a strong, global brand renowned for hard work, financial solidity, top quality,
engineering excellence and a talent for innovation
> assumes responsibility and makes a difference.
In , we defined our strategic direction and aligned our organization accordingly.
In , we’ll consolidate our operations. We’re increasing expenditures for research
and development and for our go-to-market activities in selected areas and regions.
Operational improvements will already be visible in . Starting in early , all
our efforts will bear fruit in the form of faster growth and enhanced cost efficiency.
Vision  sets the strategic course for Siemens. The direction is clear, team spirit
is flourishing, and we have every reason to look to the future with confidence.
Ever since Werner von Siemens founded his company in a rear building in Berlin in
, Siemens has stood for pioneering spirit. We continuously foster long-term
success – day by day, quarter by quarter, year by year. Rigorously and responsibly.
After a year at the helm of this great Company, I assure you that I still feel person-
ally responsible for passing on to the next generation an enterprise that’s even
better and stronger than today’s. “We make real what matters.” That’s my mission
for Siemens. That’s my responsibility. That’s my promise.
For the Managing Board
Joe Kaeser
President and Chief Executive Officer