Siemens 2014 Annual Report Download - page 53

Siemens is a company that was led for generations by owners who
had a passionate interest in the fi rm’s long-term successful develop-
ment. They all knew that every individual makes a contribution
every day to the Company’s enduring success. We’re following this
conviction and want to foster an ownership culture worldwide that
includes all of our people. We believe the following principles are
especially important here:
Owners ensure our business success
Our managers should serve as role models for the Company’s strategic direction
and ensure the sustainable and effi cient use of available resources – thus inspiring
and empowering their teams to give their best for the Company.
Our behaviors bring the ownership culture to life
Entrepreneurial behavior should be the standard and foundation for how we act
at Siemens. This applies to each individual in the Company – since only then can
behaviors constantly evolve and improve.
Owners care for each individual
We strive for a people-oriented approach that values and clearly fosters diversity
of experience and expertise. If this is refl ected in all that we do, we’ll improve the
performance of our Company.
Ownership culture is based on our Company values
If everyone in the Company acts responsibly, achieves excellent results and is
innovative, they will personally contribute to the sustainable success of Siemens.
Responsible, excellent, innovative – these values are the foundation of our
ownership culture.
Owners identify themselves fully with Siemens
We strongly believe that employee shareholders act responsibly and are oriented to
the long term when they directly participate in their Company’s success. That’s why
the equity culture is an integral part of our ownership culture. SEE PAGE 
Our culture