Siemens 2014 Annual Report Download - page 9

Vision 2020
Dear Readers,
If you want to gear a company to the future, you’ve got to
provide answers to the following questions: What do you
stand for? What sets you apart? How will you achieve long-
term success? And that’s what we’ve done. Vision 2020
is paving the way to a successful future. And to make it
happen, we’re focusing on three topics:
1. A clear mission
A mission expresses a company’s self-understanding and
defi nes its aspirations. “We make real what matters.” That’s
our aspiration. That’s what we stand for. That’s what sets
us apart. A reflection of our strong brand, it’s the mission
that inspires us to succeed.
2. A lived ownership culture
One engine of sustainable business is our ownership culture,
in which every employee takes personal responsibility for
our Company’s success. “Always act as if it were your own
Com pany” – this maxim applies to everyone at Siemens, from
Managing Board member to trainee.
3. A consistent strategy
With our positioning along the electrifi cation value chain,
we have knowhow that extends from power generation to
power transmission, power distribution and smart grid to
the effi cient application of electrical energy. And with our
outstanding strengths in automation, we’re well equipped
for the future and the age of digitalization.
Vision 2020
Our path