Siemens 2014 Annual Report Download - page 92

Flexible and small gas turbines
In the area of power generation, the trend is increasingly toward decen-
tralized energy supply. Customers worldwide are relying more and more
on individualized energy supplies and demanding tailor-made solutions.
As a result, we see major growth potential in the fi eld of fl exible and small
gas turbines – potential that we intend to rigorously exploit.
Offshore wind power
Among renewable sources of energy, wind power will play a key role over
the long term. Offshore wind turbines deliver high yields and are subject
to less fl uctuation than other renewables. We want to continue building
on the leading position in offshore wind power that we’ve captured in
recent years. We consider double-digit market growth realistic in this fi eld
in the medium term.
Distribution grid automation and software
Energy management is becoming increasingly vital – for distribution grids as well
as industrial and private energy producers and consumers. Energy management
systems make it possible to integrate increasingly decentralized power supplies
into the energy cycle, while mitigating the negative impact of the fl uctuations
that occur when power is generated from renewable sources – thus improving
the utilization of existing power grids. Our intelligent, integrated automation
solutions offer customers decisive added value.
Urban and interurban mobility
In greater demand than ever before, intelligent mobility solutions are
providing major impulses for growth – particularly in the areas of urban
transportation and automated traffi c-control solutions. We see stronger
growth potential in this area as well.
Customer and business focus also includes setting clear priorities for
resource allocation in the future. We’ll utilize the power of our employees,
our technological expertise and our capital in a more targeted manner
in the areas where they’ll create maximum value for Siemens. Positioning
our Company rigorously along the value chain of electrifi cation and allocat-
ing resources in a targeted manner will enable us to access the fi elds
that promise to provide us with long-term profi table growth. On this double
page, we present se lect ed growth fi elds.
 Our strategy