Siemens 2014 Annual Report Download - page 19

Expand global management
We want more than 30% of our Division and Business
Unit managers to be based outside Germany by 2020.
We now have business activities in virtually every
country of the world, generating some 85% of our
revenue outside Germany. We want our management
to reflect this global orientation more strongly in
the future.
Be a partner of choice for our customers
We want to be our customers’ partner of choice – both
now and in the future. To measure customer satisfac-
tion, we use the Net Promoter Score – a comprehensive
customer satisfaction survey that we conduct every
year. Our goal is to improve our score in the survey by
at least 20%.
Be an employer of choice
Highly committed and satisfi ed employees are the basis
of our success. We are – and want to remain – an
attractive employer. That’s why we conduct a global
engagement survey to measure employee satisfaction.
In the categories Leadership and Diversity, we
aim to achieve an approval rating of over 75% on
a sustain able basis.
Goal:
30%
of Division and
Business Unit management
outside Germany
>
Goal:
75%
approval rating in the
categories Leadership
and Diversity in our global
engagement survey
>
≥
Foster an ownership culture
In the future, our employees will have an even greater
stake in their Company’s success. We want to increase
the current number of employee shareholders by at
least 50%.
Goal:
20%
improvement in
Net Promoter Score
Goal:
≥50%
increase in the
number of employee
shareholders
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Our path