Siemens 2014 Annual Report Download - page 14
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Positioning
How can we achieve long-term success? And how are we positioning
ourselves to make it happen? Our setup is aligned with framework
conditions worldwide, with the long-term trends that defi ne our markets,
with our competitive environment and with the requirements of
customers, partners and societies. Focused on the long term, it stands
for what all our business activities have in common.
Electrifi cation
We’re positioned along the value chain of electrifi cation. Our products are
designed to generate, transmit, distribute and utilize electrical energy with
particularly high effi ciency. Our roots are in electrifi cation. We’ve been lead-
ers in this fi eld until now, and it’s here that our future lies.
Automation
We’ve been successfully automating customer processes for years. In auto-
mation, too, we’ve already captured leading market positions worldwide.
We intend to maintain and expand these positions.
Digitalization
We want to exploit the opportunities offered by digitalization even better.
Because added value for our customers lies more and more in software
solutions and intelligent data analysis.
Across the areas of electrifi cation, automation and digitalization, there
are concrete growth fi elds – fi elds in which we see major potential. We’re
rigorously aligning ourselves to exploit this potential in order to achieve
long-term success. Our setup refl ects this aspiration.
SEE PAGE
Our path