Sony 2003 Annual Report Download - page 38

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Music
Sony Corporation Annual Report 200336
Dixie Chicks Celine Dion Shakira Jennifer Lopez
Las Ketchup Bruce Springsteen John Mayer Audioslave
Sony Music Entertainment Overview
During the year under review, Sony M usic Entertainment Inc. (SM EI) continued worldw ide restructur-
ing efforts designed to reduce costs and streamline the organization. At the direction of its newly
appointed Chairman and CEO, Andrew Lack, these efforts were dramatically accelerated. SM EI has
created a new shared services model for its various labels and business units by consolidating
functions such as sales, international marketing services, licensing activities and financial and
administrative services.
With a global market share of 16.5% , SM EI remained the world’s second largest producer,
manufacturer and marketer of recorded music and video. SM EI sold more than 330 million units
worldwide, led by multimillion sales of recordings by the Dixie Chicks, Celine Dion, Jennifer Lopez,
Bruce Springsteen and John Mayer. Fifty other albums, 20% by debut artists, sold between 500,000
and two million units.
http://usa.sonymusic.com/international.html
Sony Music’s Measures to Counteract Piracy
Worldw ide sales of recorded music fell 7% in value (to 32 billion U.S. dollars) and 8% in units during
calendar 2002 due to piracy, unauthorized file sharing and CD burning, the third consecutive year of
declining sales for the industry.
The music industry responded with a variety of education campaigns, alerting the corporate and
university communities to the use of their networks for illegal online file trading, and utilizing Instant
Messaging (IM) capabilities on unauthorized file trading networks to notify individuals of the potential
legal consequences of illegally downloading music files. The industry also expanded ongoing
enforcement and litigation efforts.