Electronic Arts 2006 Annual Report Download - page 80

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Mobile Platforms
The following table details select information on some of the handheld video game players for which we
have published titles:
Mobile Game Machine/ Year Introduced
Manufacturer Platform Name in North America
NintendoÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ Game Boy 1989
NintendoÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ Game Boy Color 1998
NintendoÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ Game Boy Advance 2001
Nokia ÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ N-Gage 2003
NintendoÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ Nintendo DS 2004
Sony ÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ PSP 2005
Nintendo DS. Nintendo launched the Nintendo DS in North America in November 2004, in Japan in
December 2004, and in Europe in March 2005. We have published several products and are currently
developing several more products for the Nintendo DS.
Sony PSP. Sony launched the PSP in Japan in December 2004, in North America in March 2005, and
in Europe in September 2005. The Sony PSP is a UMD-based system. We have published, are currently
developing, and expect to develop numerous products for the Sony PSP.
Cellular handsets. Following our acquisition of JAMDAT in February 2006, we merged our existing
cellular handset software game development and publishing business with JAMDAT to establish our EA
Mobile business. Through EA Mobile, we are a leading global publisher of interactive entertainment
software playable on cellular handsets, which include games, ringtones, images and other content. In North
America, we are the leading publisher of interactive entertainment software playable on cellular handsets.
Many of our games are designed to take advantage of multimedia enhancements in the latest generation of
cellular handsets, including high-resolution color displays, increased processing power, improved audio
capabilities and increased memory capabilities. We publish games in multiple categories designed to appeal
to a broad range of wireless subscribers. Our portfolio is primarily based on intellectual properties that we
create and own, and well-established brands and content that we license from third parties.
Online Games
There are three types of EA-published games that are played online by consumers: (1) online casual
games marketed under the Pogo brand available to consumers on our web site, www.pogo.com, and on
certain online services provided by America Online, Inc., (2) massively multiplayer online games sold to
consumers in the form of a CD, DVD or download containing the software necessary to play the game,
and (3) online-enabled packaged goods in which certain of our PC, PlayStation 2, PSP and Xbox
products, allow consumers to participate in online communities and play against one another via the
Internet.
We believe that online gaming is integral to our existing and future products. However, the continued
growth of the online sector in our industry will depend on the following key factors:
‚ Growing interest in multiplayer games,
‚ Willingness by consumers to pay for online game content,
‚ Rapid innovation of new online entertainment experiences,
‚ Mass market adoption of broadband technologies,
‚ Convergence of online capabilities in next-generation consoles, and
‚ Ability to create online products that are applicable in diverse global markets.
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