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Annual Report
The Recognition of Revenue Deferral for fiscal year 2011 increased $329 million, or 34 percent, as compared to
fiscal year 2010. This increase was driven by a $269 million increase from the Battlefield, Medal of Honor, FIFA
World Cup, and FIFA franchises.
For fiscal year 2011, Net Revenue in North America was $1,836 million, driven by Madden NFL 11,Battlefield:
Bad Company 2, and Medal of Honor. Net Revenue for fiscal year 2011 decreased $189 million, or 9 percent, as
compared to fiscal year 2010. This decrease was driven by a $369 million decrease from the Rock Band, Left 4
Dead, and EA SPORTS Active franchises. This decrease was partially offset by a $194 million increase from the
Battlefield and Medal of Honor franchises.
Europe
For fiscal year 2011, Net Revenue before Revenue Deferral in Europe was $1,722 million, driven by FIFA 11,
Need for Speed Hot Pursuit, and Medal of Honor. Net Revenue before Revenue Deferral for fiscal year 2011
increased $107 million, or 7 percent, as compared to fiscal year 2010. This increase was driven by a $204 million
increase from the Medal of Honor, FIFA World Cup, and FIFA franchises. This increase was partially offset by a
$110 million decrease from Rock Band, Left 4 Dead, and Battlefield franchises. We estimate that foreign
exchange rates (primarily the Euro) decreased reported Net Revenue before Revenue Deferral by approximately
$52 million, or 3 percent, in fiscal year 2011 as compared to fiscal year 2010. Excluding the effect of foreign
exchange rates from Net Revenue before Revenue Deferral, we estimate that Net Revenue before Revenue
Deferral increased by approximately $159 million, or 10 percent, in fiscal year 2011 as compared to fiscal year
2010.
Revenue Deferral for fiscal year 2011 increased by $292 million, or 30 percent, as compared to fiscal year 2010.
This increase was driven by a $280 million increase from the Medal of Honor, FIFA, FIFA World Cup, and
Crysis franchises.
The Recognition of Revenue Deferral for fiscal year 2011 increased $315 million, or 39 percent, as compared to
fiscal year 2010. This increase was driven by a $321 million increase from the Battlefield, FIFA, Medal of
Honor, and FIFA World Cup franchises.
For fiscal year 2011, Net Revenue in Europe was $1,563 million, driven by FIFA 11,Battlefield: Bad Company
2, and FIFA 10. Net Revenue for fiscal year 2011 increased $130 million, or 9 percent, as compared to fiscal year
2010. This increase was driven by a $244 million increase from the Battlefield, Medal of Honor, and FIFA World
Cup franchises. This increase was partially offset by a $120 million decrease from Need for Speed, Rock Band,
and Left 4 Dead franchises. We estimate that foreign exchange rates (primarily the Euro) decreased reported Net
Revenue by approximately $95 million, or 7 percent, in fiscal year 2011 as compared to fiscal year 2010.
Excluding the effect of foreign exchange rates from Net Revenue, we estimate that Net Revenue increased by
approximately $225 million, or 16 percent, in fiscal year 2011 as compared to fiscal year 2010.
Asia
For fiscal year 2011, Net Revenue before Revenue Deferral in Asia was $199 million, driven by FIFA 11, EA
SPORTS FIFA Online 2, and Medal of Honor. Net Revenue before Revenue Deferral for fiscal year 2011
decreased by $23 million, or 10 percent, as compared to fiscal year 2010. This decrease was driven by a $77
million decrease from the Rock Band, Battlefield, Left 4 Dead, and various other franchises. This decrease was
partially offset by a $41 million increase from the Medal of Honor, FIFA World Cup, Crysis, FIFA, and Dead
Space franchises. We estimate that foreign exchange rates (primarily the Australian dollar) increased reported
Net Revenue before Revenue Deferral by approximately $15 million, or 7 percent, in fiscal year 2011 as
compared to fiscal year 2010. Excluding the effect of foreign exchange rates from Net Revenue before Revenue
Deferral, we estimate that Net Revenue before Revenue Deferral decreased by approximately $38 million, or 17
percent, in fiscal year 2011 as compared to fiscal year 2010.
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