GE 2014 Annual Report Download - page 114

94 GE 2014 FORM 10-K
MD&A SUPPLEMENTAL INFORMATION
SUPPLEMENTAL INFORMATION
FINANCIAL MEASURES THAT SUPPLEMENT U.S. GENERALLY ACCEPTED
ACCOUNTING PRINCIPLES MEASURES (NON-GAAP FINANCIAL MEASURES)
We sometimes use information derived from consolidated financial information but not presented in our financial statements
prepared in accordance with U.S. generally accepted accounting principles (GAAP). Certain of these data are considered
“non-GAAP financial measures” under U.S. Securities and Exchange Commission rules. Specifically, we have referred, in
various sections of this Form 10-K Report, to:
x Operating earnings, operating EPS and operating EPS excluding the effects of the 2011 preferred stock redemption, and
Industrial operating earnings
x Industrial segment organic revenue growth
x Industrial cash flows from operating activities (Industrial CFOA) and GE CFOA excluding the effects of NBCU deal-related
taxes
x Free cash flow
x Operating and non-operating pension costs (income)
x Average GE shareowners’ equity, excluding effects of discontinued operations
x Industrial return on total capital (Industrial ROTC)
x Ratio of adjusted debt to equity at GECC, net of liquidity
x GE pre-tax earnings from continuing operations, excluding GECC earnings from continuing operations and the
corresponding effective tax rates, and the reconciliation of the U.S. federal statutory income tax rate to GE effective tax
rate, excluding GECC earnings
x GE Capital ending net investment (ENI), excluding liquidity
x GECC Tier 1 Common Ratio Estimate
The reasons we use these non-GAAP financial measures and the reconciliations to their most directly comparable GAAP
financial measures follow.
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