GE 2014 Annual Report Download - page 70

50 GE 2014 FORM 10-K
MD&A SEGMENT OPERATIONS | APPLIANCES & LIGHTING
APPLIANCES & LIGHTING
BUSINESS OVERVIEW
Leaders: Chip Blankenship &
Maryrose Sylvester Headquarters & Operations
x President & CEO, Appliances
x Over 20 years of service with General
Electric
x President & CEO, Lighting
x Over 25 years of service with General
Electric
x 5% of segment revenues in 2014
x 7% of industrial segment revenues
x 2% of industrial segment profit
x Appliances HQ: Louisville, KY
x Lighting HQ: East Cleveland, OH
x Serving customers in 100+ countries
x Employees: approximately 24,000
Products & Services
Appliances & Lighting products, such as major appliances and a subset of lighting products, are primarily
directed to consumer applications, while other lighting products are directed towards commercial and
industrial applications. We also invest in the development of differentiated, premium products such as
energy efficient solutions for both consumers and businesses.
x Appliances – sells and services major home appliances including refrigerators, freezers, electric and gas ranges,
cooktops, dishwashers, clothes washers and dryers, microwave ovens, room air conditioners, residential water systems
for filtration, softening and heating and hybrid water heaters. Our brands include GE Monogram®, GE Café™, GE
Profile™, GE®, GE Artistry™, and Hotpoint®. We also manufacture certain products and source finished product and
component parts from third-party global manufacturers. A large portion of appliances sales are through a variety of retail
outlets for replacement of installed units. Residential building contractors installing units in new construction is the second
major U.S. channel. We offer one of the largest original equipment manufacturer (OEM) service organizations in the
appliances industry, providing in-home repair and aftermarket parts.
x Lighting ± manufactures, sources and sells a variety of energy-efficient solutions for commercial, industrial, municipal
and consumer applications across the globe, utilizing light-emitting diode (LED), fluorescent, halogen and high-intensity
discharge (HID) technologies. In addition to growing our LED breadth, the business is focused on building lighting
connected by state-of-the-art software that will unleash a whole new potential for how we light our world. The business
sells products under the reveal® and Energy Smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™,
Lumination™, Albeo™, TriGain™, and Tetra® commercial brands. GE Lighting offers a full range of solutions and
services to outfit entire properties with lighting, from ceilings, parking lots, signage, displays, roadways, sports arenas and
other areas.
Competition & Regulation
Cost control, including productivity, is key in the highly competitive marketplace in which Appliances & Lighting competes. GE
Lighting operates in a complex, global marketplace. Energy regulations impacting traditional lighting technologies are moving
demand to energy-saving products that last longer and cost less to operate over time. Evolving these technologies, as well as
cost control, is key in the global arena in which the business operates.