GE 2014 Annual Report Download - page 25

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GE in 2014
$148.6B
revenues
$15.3B
earnings from
continuing operations
$16.7B
operating earnings1175
countries
in which
we compete
305,000
employees
Target Actual Year-over-Year
Change
REVENUES
Industrial segment organic revenues1
0%–5% growth
4%–7% growth
$148.6B
$108.0B
2%
7%
OPERATING EARNINGS1
Industrial segment profi t
GE Capital earnings
+
++
~$6.7B2
$16.7B
$17.8B
$7.0B2
1%
10%
12%
GE CFOA $14B–$17B $15.2B 6%
OPERATING MARGINS +16.2% 50bps3
INDUSTRIAL SG&A EXPENSES AS % OF SALES ~14% 14.0% 190bps3
TOTAL CORPORATE COSTS (OPERATING)4
Adjusted total corporate costs (operating)4 $500M
$4.1B
$953M
22%
–
1. Non-GAAP Financial Measure. See Financial Measures That Supplement U.S. Generally Accepted Accounting Principles Measures (Non-GAAP Financial Measures) on page 94.
2. Includes impact from GECC preferred stock dividend.
3. 100 basis points (bps) equals 1%.
4. For information on how we calculate these metrics, see GE Corporate Items and Eliminations on page 58.
How We Performed Against Our 2014 Operating Goals
GE 2014 FORM 10-K 5