GE 2014 Annual Report Download - page 53

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GE 2014 FORM 10-K 33
MD&A SEGMENT OPERATIONS | POWER & WATER
OPERATIONAL OVERVIEW
(Dollars in billions)
2014 GEOGRAPHIC REVENUES: $27.6 BILLION ORDERS
2014 SUB-SEGMENT REVENUES BACKLOG
EQUIPMENT/SERVICES REVENUES UNIT SALES
SIGNIFICANT TRENDS & DEVELOPMENTS
x The Alstom transaction is expected to advance our strategic priorities and industrial growth. Alstom’s Thermal and
Renewables businesses are complementary in technology, operations and geography to our business. We expect the
integration to yield efficiencies in supply chain, service infrastructure, new product development and SG&A.
x The business continues to invest in new product development, such as our new H-Turbine, larger wind turbines and
advanced upgrades, to expand our equipment and services offerings.
x Excess capacity in developed markets and macroeconomic and geopolitical environments result in uncertainty for the
industry and business.
Equipment
Services
Services Equipment
Equipment
Services