GE 2014 Annual Report Download - page 28

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1. Subject to regulatory approvals.
OIL & GAS ENERGY MANAGEMENT AVIATION
MISSION: Pushing the boundaries of
technology in oil & gas to bring energy to
the world
Major products: surface & subsea drilling &
production systems, fl oating production
platform equipment, mechanical drives &
compressors, high-pressure reactors,
artifi cial lift solutions, sensing & inspection
solutions
MISSION: Being a global technology
leader for the transmission, distribution &
conversion of electrical power
Major products: electrical distribution &
control products & services, lighting &
power panels, grid management products
& grid modernization services, industrial
automation & software solutions, advanced
motor, drive & control technologies
MISSION: Providing our aviation
customers with the most technologically
advanced & productive engines,
systems & services for their success
Major products: jet & turboprop engines,
components & integrated systems for
commercial, military, business & general
aviation aircraft & ship propulsion
applications, global service network
Revenues Profi ts Revenues Profi ts Revenues Profi ts
2012 2013 2014 2012 2013 2014
$15.2B
11%
$17.0B
10%
$18.7B
$1.9B
13%
$2.2B
19%
$2.6B
$7.4B
2%
$7.6B 3%
$7.3B
$0.1B 16%
$0.1B
124%
$0.2B
2012 2013 2014 2012 2013 2014
$20.0B
10%
$21.9B
9%
$24.0B
$3.7B
16%
$4.3B
14%
$5.0B
2012 2013 2014 2012 2013 2014
Other 2014 results
Margins: 13.8% Backlog: $19B
Other 2014 results
Margins: 3.4% Backlog: $5B
Other 2014 results
Margins: 20.7% Backlog: $134B
# commercial engines shipped: 2,571
# military engines shipped: 1,068
+ Positive: Strong demand for
standardizing solutions & reducing
customer operating expenditures
– Negative: Industry challenges due to low oil
prices & reductions in customers’ forecasted
capital expenditures
Outlook: Aggressively reducing costs to help
prepare for multiple scenarios
+ Positive: Growth in energy & marine
industries driving demand for Power
Conversion equipment & services
– Negative: Slow European economic recovery
Outlook: Restructuring + investing +
expecting to close Alstom transaction
in 20151 = solid growth
+ Positive: Differentiating through technology &
supply chain momentum, lower fuel costs
resulting in increased airline profi tability &
continued growth in passenger traffi c & freight
– Negative: Lower military shipments due
to continued pressure on U.S. military budget
Outlook: Positioning the business for long-
term growth
Services technology & fi rst-
mover in growth markets
Electrifi cation, controls &
power conversion
technology
Advanced materials/
manufacturing &
engineering productivity
Contribution
to GE Store Contribution
to GE Store Contribution
to GE Store
8 GE 2014 FORM 10-K