GE 2014 Annual Report Download - page 4

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A New Kind of Industrial Company
Companies and leadership teams go through cycles.
Sometimes companies play it safe, defend the status quo
or manage momentum. Not GE. We have the ambition
to lead the next generation of industrial progress. So we
have been profoundly changing our company.
We have reshaped the portfolio from a broad conglomerate
to a more focused infrastructure leader and took important
steps in that pivot last year. We invested in enterprise
capability that allows GE to win in a volatile world. We lead
the merger of machines and analytics through the Industrial
Internet to drive new levels of productivity. We positioned
our businesses to achieve superior customer outcomes.
And, we ran the Company in a simpler, faster and more
accountable way. We have rebuilt GE in a volatile economy,
one that favors only the most competitive.
%
INDUSTRIAL
CAPITAL
GE STRATEGY
Portfolio goal for 2016
The world’s best infrastructure
company, with a valuable
specialty fi nance business
%
LETTER TO SHAREOWNERS
>
2 GE 2014 ANNUAL REPORT