McDonalds 2007 Annual Report Download - page 13

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540million
Snack Wraps were sold in 2007.
Created in the U.S. and now available in 23,000 restaurants
worldwide, the Snack Wrap is the perfect balance of quality, taste
and value, ideal for a light meal or late-night snack.
Great ideas like the Snack Wrap travel fast. Our System is aligned
to leverage successes like this quickly, while also allowing the
flexibility to adapt to local tastes. For example, in Japan, we offer
the Ebi (shrimp) Wrap.
We continue to expand our pipeline of new products. Our ongoing
menu innovation is guided by a global food vision and brought to
life by chefs in our food studios in Hong Kong, Munich and Chicago.
Their creativity contributed to the successful introduction of the Lemon
Shrimp Burger in Germany and the Southwest Salad in the U.S. in
2007. Looking ahead, premium burgers in Europe and new beverages
and Southern Style Chicken in the U.S. will give customers more
reasons to visit McDonald’s.
New food innovation is essential to our future, yet the real food
success story remains our classic menu favorites – like the Big Mac
and our world famous French Fries – which account for more than
75% of our sales around the world and continue to grow.
Serious About Coffee
From our new Kenco Rainforest Alliance
Certified™ coffee in the U.K. to Espresso Pronto
in Australia, our coffee credibility is higher than
ever. We’re also selling a whole lot of lattes,
with 1,600 McCafé locations worldwide and our
specialty coffee rollout underway in the U.S.
Waking Up Breakfast
We re-energized breakfast in Japan by
launching McGriddles, advertising it as the
“breakfast nobody could explain.”
Customers flocked to try the unique flavor,
which along with earlier opening times helped
boost breakfast comparable sales by 35%.
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