McDonalds 2007 Annual Report Download - page 15

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24,500
restaurants around the world offer
extended or 24-hour service.
Whether customers are craving an early morning coffee or a
late night snack, McDonald’s is the most convenient choice.
Across our markets, we’re making it easier for customers to
enjoy a great McDonald’s experience. We’re introducing drive-thrus
to the increasingly mobile populations in China and Russia, while
in the U.S. and Canada, greater drive-thru efficiency and double
drive-thru lanes enable us to serve even more customers
quickly. In Brazil, Indonesia and India, kiosks in high-density
locations make it easy for customers to grab a quick drink or
dessert. And we deliver right to our customers’ homes or offices
in Singapore, Egypt and several other countries in Asia and the
Middle East.
We never stop seeking new ways to make our restaurants even
better. New layouts, service and operating systems are being tested
in concept restaurants in Romeoville, IL and Kirchheim, Germany.
We plan to open a similar test restaurant in Australia in 2008.
3
Brand Expression
Our restaurants are the ultimate expressions of
our brand. We’re continuing to invest so that
they remain relevant for our customers and
crew. Over the last five years, we’ve renewed
about 10,000 McDonald’s – almost one-third
of our restaurants.
High Potential
Although a small part of our business today,
we expect China and Russia will be key to our
growth. In both countries, the eating-out market
is expanding rapidly. We plan to open about
125 new restaurants in China and 35 to 40 in
Russia in 2008.
Going Green
The U.S. Environmental Protection Agency
named McDonald’s a 2007 Energy Star Partner
of the Year for our energy efficiency program
which resulted in an estimated 200,000 ton
decrease in CO2 emissions and energy savings
of $30 million Systemwide in the U.S.
13