McDonalds 2007 Annual Report Download - page 2

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Please find page 2 of the 2007 McDonalds annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Getting better
Our Plan to Win, with its strategic
focus on “being better, not just
bigger,has delivered even
better restaurant experiences
to customers and superior value
to shareholders.
Cover photo: Taken at Sauchiehall Street restaurant, Glasgow, U.K.