McDonalds 2007 Annual Report Download - page 17

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1 billion
more customers were served in 2007
than in 2006.
By communicating great value to customers, everyday branded
affordability menus such as Ein Mal Eins in Germany, the Dollar
Menu in the U.S. and China’s Amazing Value Menu contributed
to this increase in customer visits.
Though products and pricing may vary from country to country,
these menus typically feature a mix of eight to ten items including
entrees, side dishes, desserts and drinks to make it easy for
customers to build a meal, satisfy a desire for a quick snack
or add an extra item to their order.
Delivering great value – defined as what you get for what you
pay – has been a hallmark of the McDonald’s experience since
our founding in 1955. By serving a locally relevant balance of new
products, premium salads and sandwiches, classic menu favorites
and everyday affordable offerings around the world, we create value
for customers and satisfy their demand for choice and variety.
To serve customers great food at a great value, it’s important
we effectively manage restaurant operating costs. We collaborate
with suppliers and leverage economies of scale to ensure we have
a reliable supply of high quality ingredients at competitive,
predictable prices.
3
Great Pleasures at Small Prices
In 2007, sales and profits grew in
Argentina due in part to a rotating series of
small sandwiches called “El Placer del
Momento,” or “the pleasure of the moment,”
which provided customers greater choice
and value.
A Yen for Great Value
In Japan, we recently refreshed our 100 Yen
Menu with the new Shaka Shaka Chicken.
With nearly 100% awareness among Japanese
consumers, we’re looking to expand the 100 Yen
Menu to include breakfast and additional snack
offerings in 2008.
15