Toyota 2005 Annual Report Download - page 27

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151,000 vehicles. And, March 2005
witnessed the unveiling of two SUVs,
the Harrier and the Kluger, powered
by hybrid systems. We will con-
tinue filling out our team of hybrid
vehicles, including the introduction
of hybrid Lexus models.
Also, we made efforts to invig-
orate Japan’s market by introducing
the Porte new-concept vehicle, the
Isis midsize minivan, and the Mark
X luxury sedan.
Bringing a New Global, Premium
Lexus Brand to Japan
In 1989, Toyota began marketing
the Lexus as its premium brand in
North America. Since then, the
success of Lexus-brand automobiles
has been breathtaking. For the past
five years, the Lexus has been the
best-selling high-end car in the U.S.
In fiscal 2005, Lexus sales grew an
impressive 3.7% year on year, to
approximately 358,000 vehicles.
In August 2005, the Lexus will
debut in Japan. In every aspect of
product development, sales, market-
ing, and customer service, we are
determined to clearly differentiate
Lexus from the Toyota brand.
Lexus will strive to become the
premium brand of the 21st century
and beyond through the relentless
pursuit of perfection and the true
meaning of luxury. Lexus will
continuously make efforts to provide
its customers with the finest pro-
ducts and the most satisfying
automobile ownership experience.
Lexus Vehicle Sales by Model (FY 2005)
(Thousands of units)
LS ............................... 40
GS ............................... 10
ES ............................... 89
IS ............................... 20
SC ............................... 11
LX ............................... 14
RX ............................... 138
GX ............................... 36
Total........................... 358
Overview of Lexus Operations in Japan
Operational start-up .................... August 2005
Dealer network ......................... 180 dealers*1
Models....................................... GS, SC, IS, LS*2
Sales plan........ 50,000 – 60,000 vehicles annually
*1At the launch of operations, there will be 143 dealers.
Plans call for the creation of a 150-dealer network by the
end of 2005.
*2Initially, the GS, the SC, and the IS will be marketed, with
the introduction of the LS scheduled for summer 2006.
In response to growing regional sales, we
upgraded our product development capa-
bilities in Asia and Oceania in 2005 by
establishing new research and develop-
ment facilities in Australia in March and in
Thailand in May. The new facilities reflect
local demand by tailoring the bodywork and specifications of vehicle platforms and
basic models developed in Japan.
PRODUCT AND BRAND STRATEGY >25
New R&D Centers Opened in Australia and Thailand
Topics
Lexus GS