Toyota 2005 Annual Report Download - page 28

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02.
26 >Positioned for the Future
By consistently devising out-of-the-box technologies and vehicles
that are one or two steps ahead of the times, Toyota will continue
its role as the global automobile industry’s pathfinder.
NEXT-GENERATION
TECHNOLOGY DEVELOPMENT
development of highly original
technologies.
Marrying Advanced Environmental
and Driving Performance in Hybrid
Technology
Since launching the inaugural Prius
in 1997, we have continued to inno-
vate hybrid technology based on
the belief that it will become a
central part of eco car manufac-
turing in the 21st century. That
conviction was borne out by the
worldwide reverberations caused
by the launch of the new Prius in
September 2003. Powered by a
leading-edge second-generation
hybrid system based on the
hybrid synergy drive concept,
the latest Prius achieves dramati-
cally improved environmental
and driving performance.
Pursuing the “Zero-nize” and
“Maxi-mize” Vision
“Zero-nize” and “Maxi-mize” are
the terms we use to sum up the
vision and philosophy that guide
our technology development initia-
tives. Under the vision of “Zero-
nize,” we are persistently seeking
to eliminate the negative aspects of
car society, such as environmental
problems, traffic accidents, and
congestion, while fully maximiz-
ing, under the vision of “Maxi-mize”-
ing, the positive aspects, including
fun, comfort, and convenience.
We believe that the mission of
automakers in the 21st century is to
offer vehicles that inspire and excite
customers by simultaneously pur-
suing both “Zero-nize”-ing and
“Maxi-mize”-ing. That is why we
are committed to stepping up our
Toyota has included its advanced hybrid system
in an SUV. Combining the environmental
performance of a compact car with outstanding
acceleration and power, the Harrier hybrid gives
unprecedented driving excitement.
Achieving Both Acceleration and Fuel Economy
7
8
10
12
14
16
18
891011 12
Harrier Hybrid
Corolla
(1.5r)
Harrier
(V6 3.0r)
Fuel consumption (km/r)
Acceleration from 0 to 100kmh (seconds)
In-house data
Note: Fuel consumption is based on Japanese 10･15 test mode, which combines city and highway driving.