Toyota 2005 Annual Report Download - page 40

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Lineup Milestones
2004 June Launch of the Passo compact car
July Full remodeling of the Crown Majesta large-size sedan
Launch of the Porte new-concept vehicle
September Launch of the Isis midsize minivan
November Launch of the Mark X midsize sedan
2005 February Full remodeling of the Vitz next-generation compact car
March Launches of the Harrier and the Kluger hybrid SUVs
AUTOMOTIVE OPERATIONS
38 >BUSINESS OVERVIEW
Japan
40
30
50
’01 ’02 ’03 ’04 ’05
0
FY
Market Share in Japan
(%)
44.5%
41.1%
Excluding minivehicles
Including minivehicles
Against a backdrop of steady demand in the domestic automotive market,
Toyota is rebuilding its product strategy and sales channels to become even
more competitive.
MARKET CONDITIONS
Domestic automotive market (excluding
minivehicles) holding steady around
4-million vehicle mark
In fiscal 2005, overall sales in Japan’s auto-
motive market of 5.82 million units were at
roughly the same level as in the previous fiscal
year. And, the market excluding minivehicles
saw shipments remain firmly in the region of 4
million units, with 3.94 million vehicles sold.
Although the size of Japan’s automotive market
is unlikely to change dramatically in the near
term, we are confident that there is significant
potential for market growth based on full-
fledged economic recovery and the deployment
of higher-value-added products that offer
outstanding environmental and safety perfor-
mance. Looking at Japan’s market structure, in
the past several years compact cars and highly
useful minivans with three rows of seats have
stimulated strong demand.
PERFORMANCE OVERVIEW
Toyota claims more than 40% of
non-minivehicle market for seventh
straight year
The Toyota Group, including Daihatsu Motor
Co., Ltd., and Hino Motors, Ltd., grew
domestic vehicle sales on a shipment basis for
the third year in a row. As a result, the Group
expanded its share of the domestic market
including minivehicles to 41.1% while staking
out its largest-ever share of the market
excluding minivehicles—44.5%.
On the back of the recent popularity of
compact cars and minivans, Toyota-brand
vehicles, such as the Wish, the Passo, and the
Alphard high-end minivan, have been selling
1,500
1,000
500
2,000
2,500
’01 ’02 ’03 ’04 ’05
0
Unconsolidated
Consolidated
FY
Vehicle Sales in Japan
(Thousands of units) +2.3%
+3.4%
1,805
2,381