Toyota 2005 Annual Report Download - page 33

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Marketing More Attractive
and Affordable Products
The IMV project’s starting lineup
comprises five models: three pickup
trucks, a minivan, and an SUV. To
ensure that as many people as
possible can enjoy those vehicles,
we have sought to make every-
thing about them “global best,”
including quality, performance,
and pricing.
For example, while we have
curbed costs by using the same
platform for the five models, we
have realized class-leading power
and fuel economy by putting
newly developed gasoline engines
and clean common-rail diesel
engines under the hoods. Further,
GLOBALLY OPTIMAL PRODUCTION AND SUPPLY SYSTEM >31
the vehicles’ distinctive shared
traits include heading-turning
styling; roomy, upmarket cabin
interiors that afford passenger-car
comfort; and the durability to
cope with a wide variety of driving
conditions. Toyota is able to pro-
duce such high-quality IMVs by
working in close collaboration
with local suppliers. For example,
in Thailand the local purchasing
ratio is now 96%.
Stepping Up Our Ability to Supply
Growth Markets
The backdrop to our pursuit of the
IMV project is the rapid growth of
automotive markets in ASEAN
countries centered on Thailand.
Demand for pickup trucks and
multipurpose vehicles is partic-
ularly robust. So strong in fact that
we had to upwardly revise initial
production plans for the IMV
project from approximately 500,000
vehicles to about 700,000 vehicles.
Main Production Bases of the IMV Project
Country Production model Start of production Annual production capacity Export destination
Thailand Pickup trucks August 2004 Total 350,000 vehicles: 2007 Asia, Europe, and other
SUV November 2004 (of which approximately regions, including Oceania
152,000 vehicles for export)
Indonesia Minivan September 2004 100,000 vehicles: 2006 Asia and Middle East
(of which approximately
12,000 vehicles for export)
South Africa Pickup trucks / SUV April 2005 120,000 vehicles: 2007 Regions including Europe
(of which approximately and Africa
60,000 vehicles for export)
Argentina Pickup trucks / SUV February 2005 65,000 vehicles: 2006 Central and South America
(of which approximately
45,000 vehicles for export)
The names of production bases in respective countries are as follows.
Thailand: Toyota Motor Thailand Co., Ltd. Indonesia: PT. Toyota Motor Manufacturing Indonesia
South Africa: Toyota South Africa Motors (Pty) Ltd. Argentina: Toyota Argentina S.A.
To meet such demand, Toyota is
expanding its production platform
by building a new plant in
Thailand and ramping up capacity
in Indonesia.
In only three years, Toyota’s
consolidated vehicle sales in Asia
have more than tripled, clearing
approximately 830,000 units in
fiscal 2005. Markets in Africa and
Central and South America are
also trending toward expansion,
and Toyota aims to make a large
stride forward through decisive
deployment of the IMV project.
IMV series Fortuner
800
600
200
400
1,000
’03’01 ’04 ’05
0
’02
(Thousands of units)
FY
Toyota’s Rapidly Growing Unit Sales
in Asia