Toyota 2009 Annual Report Download - page 21

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• Grand Opening of TOYOTA METAPOLIS,
a Three-Dimensional Virtual City on the Internet
The grand opening in October 2008 of TOYOTA METAPOLIS, a three-dimensional virtual city,
gave Toyota a new platform for interacting with the public. This web site is designed primarily
to give younger customers more access to information about automobiles and the enjoyment
of driving. In TOYOTA METAPOLIS, visitors create characters that become residents of the city.
Virtual residents can test drive Toyota vehicles, attend new model announcements,
and participate in other events as well as enjoy communications with other users.
These functions provide a direct link between customers and Toyota.
As of the end of July 2009, a cumulative total of 750,000 people had visited this web site.
• Toyota to launch ultra-compact iQ in Japan
• Toyota Peugeot Citroën Automobiles Czech, s.r.o. (TPCA),
produces one-millionth vehicle
at its manufacturing plant in Kolín, the Czech Republic
• Toyota Features the New Prius, Lexus HS 250h,
and Future Toyota-Electric Vehicle (FT-EV) Concept
at the 2009 North American International Auto Show
Toyota unveiled the all-new third-generation Prius
and Lexus unveiled the Lexus HS 250h, the world’s first dedicated luxury hybrid vehicle,
at the 2009 North American International Auto Show in Detroit.
Another highlight was the FT-EV concept for an electric vehicle powered by lithium-ion batteries.
Toyota is conducting research and development aimed at realization of an automotive society
or Sustainable Mobility that can coexist with people and the Earth.
We are also dedicated to increasing the use of these technologies by incorporating them
in vehicles sold worldwide.
• Lexus launches RX450h and RX350 in Japan
• Toyota Develops World’s First Rear-Seat Center Airbag
Toyota has developed a Supplemental Restraint System rear-seat center airbag,
the first in the world. The airbag is designed to reduce the severity of rear-seat passenger injuries
in a side-on collision, such as when one passenger strikes another.
We remain committed to achieving more advances involving all aspects of vehicle safety.
This includes the development of even safer vehicles and more safety technologies,
participation in projects to create safe traffic environments,
and activities to teach people about safe driving practices.
• Toyota celebrates production of one-millionth vehicle in Turkey
• Toyota launches redesigned Crown Majesta in Japan
• U.S. financial downturn develops
into a global crisis
• Barack Obama becomes President
of the United States
• Seasonally Adjusted Annual Rate
(SAAR) of U.S. automobile sales fell to
approximately 9.6 million,
the first drop to below 10 million
since 1982
2008 Oct.
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2009 Jan.
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Annual Report 2009 19