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In fiscal 2009, net revenues of other business

operations declined ¥162.0 billion, or 12.0%, to

¥1.2 trillion and operating income decreased ¥23.1

billion, or 70.0%, to ¥9.9 billion. This was due to

sales decreases in the information technology and

telecommunications business and other

businesses, although the number of home sales in

the housing business—a core business in this

segment—remained at the same level as the

previous year.

Other business operations include the

intelligent transport systems, information

technology and telecommunications, e-TOYOTA,

housing, marine, and biotechnology and

afforestation businesses. In all these operations, we

are fostering a workplace culture that encourages

creativity and entrepreneurship. Also, we are

seeking ideas for new businesses outside the

Toyota Group as another key aspect in order to

create future core businesses.

Intelligent Transport Systems

Business

Toyota is involved in the planning and

development of products and services for

Intelligent Transport Systems (ITS). We view this

technology as a valuable way to link motor vehicles

and transportation infrastructures, thereby

contributing to sustainable economic

development.

In February 2009, we participated in the

ITS-Safety 2010 public demonstration, which was

conducted in Japan by industry sectors and the

public. We are continuing work on the creation of

vehicle-infrastructure cooperative systems that

support safe driving so that traffic accidents of the

future can be prevented more effectively than

current safety technologies allow.

Information Technology and

Telecommunications Business

Toyota is working on the planning and

commercialization of services that integrate

vehicles and cell phones. We also serve as a sales

agency for cell phones provided by KDDI

Corporation, a general telecommunications service

provider. Toyota is enhancing the convenience and

comfort of cars with car navigation system

technology including Bluetooth

Audio, which

allows the playback of songs that have been

downloaded on a cell phone, and the Seamless

Navigation System, which allows users to enter a

destination by transferring location data obtained

with a cell phone.

e-TOYOTA Business

Toyota is initiating e-TOYOTA business operations

to provide the integration of IT services and

automobiles. On the Internet, we conceive and

operate the GAZOO members-only automobile

portal site, a three-dimensional virtual city called

TOYOTA METAPOLIS, as well as other services. In

the field of telematics, we are developing G-BOOK

/ G-Link, an information service for onboard

terminals. Other telematics services are planned

for China and other countries.

Housing Business

Since Toyota entered the housing business in 1975,

we have grown its operations as “Toyota Home”

by providing homes that offer high durability and

earthquake resistance, as well as excellent security,

health, and environmental features. In 2009, we

began sales of environment-friendly homes with a

heat loss coefficient of 1.86 Q-value, which has one

of the highest levels of thermal insulation in the

homebuilding industry. Furthermore, CO2

emissions from the house are about 52% less than

for a conventional house constructed around 1990.

In addition, we started developing a Home

Energy Management System (HEMS). We plan to

begin selling HEMS in 2011 to further reduce utility

costs as well as a home’s overall environmental

impact. This demonstrates our commitment to

building environment-friendly homes that conserve

and create energy while having the durability to

last for many years.

Marine Business

In the marine business, Toyota manufactures and

sells pleasure boats, marine engines and a variety

of marine components. All products take full

advantage of our engine technologies and other

advanced technologies cultivated during years of

automotive manufacturing. In fiscal 2009, our newly

introduced PONAM-28L luxury fishing cruiser

received the first Japan Boat of the Year award.

Biotechnology and Afforestation

Business

Toyota is making every effort to contribute to the

creation of a resource recycling society through its

biotechnology and afforestation operations.

In fiscal 2009, following previous afforestation

and forestry development projects in Australia, the

Philippines and China, we initiated a new forest

restoration model project in Japan. In addition, we

continue to expand sweet potato cultivation and

processing in Indonesia, and our floriculture, roof

gardening, and bio-plastic businesses in Japan.