Toyota 2009 Annual Report Download - page 22

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Alphard
iQ
Avensis
Venza
In fiscal 2009, Toyota’s consolidated vehicle
sales declined 1.35 million units, or 15.1%,
to 7.57 million units due to the steep
downturn in the global economy.
Consolidated vehicle production also
decreased 1.50 million units, or 17.5%, to
7.05 million units. Fiscal 2009 performance
was also impacted by higher operating
expenses and currency exchange
fluctuations. As a result, net revenues
decreased 23.2% to ¥18.6 trillion and
operating income fell ¥2.6 trillion to a loss
of ¥394.8 billion.
Performance by geographic segments
was as follows.
Japan
Fiscal 2009 consolidated domestic sales
declined 243 thousand units, or 11.1%, to
1.95 million units. Despite this decrease,
the market share of Toyota and Lexus
vehicles (excluding minivehicles) reached a
record high of 46.0%. The market share
including minivehicles climbed to a record
42.4%. Lexus sales totaled approximately
20 thousand units in the fiscal year.
Consolidated domestic production
decreased 17.5% to 4.26 million units.
Net revenues in Japan decreased ¥3.1
trillion, or 20.4%, to ¥12.2 trillion and
operating income was down ¥1.7 trillion to
a loss of ¥237.5 billion.
North America
Amid a prolonged slump in the North
American market, Toyota’s consolidated
vehicle sales declined 746 thousand
vehicles, or 25.2%, to 2.21 million units.
However, our 2008 U.S. market share was
16.7%. Sales of the Lexus totaled
approximately 250 thousand units.
Consolidated production was down
27.5% to 919 thousand units. North
American production totaled
approximately 1.24 million units after
including Toyota-brand vehicles built by
unconsolidated subsidiary New United
Motor Manufacturing, Inc. (NUMMI) and
Subaru of Indiana Automotive, Inc. U.S.
plant (SIA).
As a result, net revenues decreased
¥3.2 trillion, or 34.0%, to ¥6.2 trillion and
operating income fell ¥695.5 billion to a
loss of ¥390.2 billion.
Europe
The rapid contraction of sales in Europe’s
major automobile markets caused
consolidated sales to drop 222 thousand
units, or 17.3%, to 1.06 million units.
Toyota’s market share in the European
market (25 countries) was 5.2%. Lexus sales
totaled about 40 thousand units.
Consolidated production in Europe
decreased 32.2% to 482 thousand units.
Net revenues were down ¥980.3
billion to ¥3.0 trillion and operating income
was down ¥284.8 billion to a loss of ¥143.3
billion.
Operations
Automotive
Toyota retained a strong commitment to supplying vehicles with the goal of pleasing as many people
as possible amid difficult market conditions that brought down sales and earnings worldwide.
Automotive Operations
Business Overview
TOYOTA MOTOR CORPORATION
20